If you follow hockey you might be aware of the relocation of several AHL and ECHL teams that will happen this summer at the behest of some western-based NHL clubs. The Calgary Flames are setting up their AHL team in Stockton, CA, where they will be known as the Heat. They recently unveiled their logo and jerseys.
The Heat designs are not all that interesting to me, mostly because it’s an extension of the parent club’s branding. After thinking it over I decided to do my own take for Stockton, one that has a geeky influence (of course).
I present the Choppers! This team design pays tribute to Sons Of Anarchy, a show that was set in northern California. The name alone is highly symbolic of motorcycle culture as well. Like the Heat logo I opted for a large ‘S’, this one comprised of two sickles being swung by Death in a playing/tarot card layout. He is literally chopping, get it? Moving on…
I made Death as PG-13 as possible to appeal to the NHL overlords, so I concealed his jaw. I could make him friendlier, like the Milwaukee Admirals logo, but I prefer the current Skeletor look. Perhaps down the road I will make a full-on SAMCRO version of the logo.
The flaming-C shoulder patches pay tribute to Calgary, but could also stand for Choppers. I used the Florida Panthers jersey template as well, hence the lack of a waist stripe.
Yikes this got wordy! I was going to launch into a diatribe about how all these clubs aren’t being imaginative enough with their re-brands, but I’ll save that for another day.
As the title suggests, this isn’t a design post exactly, more like a general idea. In light of this year’s weird take on the NHL All-Star jerseys, I thought I’d put forward a new concept, where two unique team identities are created solely for the All-Star game.
The two teams would adopt fun nicknames that pay tribute to the host city. For the example above I chose Boston, so the teams would be the Shamrocks and Shenanigans (note: I goofed, thought House of Pain was from Boston, they’re actually from New York). If Toronto was hosting, team names would be something like the Yorkton Bullies and the Queen Street Trolleys.
The team identities would happen regardless of format (East Vs. West, North America Vs. World, Captain Vs. Captain), so there may be some subtitling: Eastern Conference Shamrocks, or Captain Crosby’s Shamrocks, etc.
The NHL shield would get bumped up to the right chest or shoulders. I’d also like to bump the Reebok logo to the hem, and put the team logo above the player’s name, but there is no way Reebok would ever permit that.
With a couple of solid team designs, I feel these jerseys would have more appeal with fans in all NHL markets than the current NHL shield jerseys.
Note: why not a few geeky designs for All-Star jerseys, like Star Wars or DC Comics? I don’t think any NHL team would go for that, to be honest. But with the All-Star game the NHL has shown they’re willing to experiment with jersey designs, so a couple of sporty/beer league designs seem more plausible.
I love the NHL and Transformers, so I’m pleased to mashup both here. There are so many teams in Transformers (like the Constructicons and Aerialbots), it makes for a good overall fit.
Detroit fans, I apologize in advance, but the Junkions are what kickstarted this whole thing. Plus they’re the only Transformer with a very distinct wheel.
UPDATE (August 8th 2015): Several teams have been updated, while a few (DAL, WASH, PIT, PHI) have been given new identities. I will probably keep updating these every once in awhile.
Here are some of the old ones and a few unused ones too,
Happy St. Patrick’s Day! Disclaimer: I do not watch this show, so it’s probably not as clever as fans would like, but I feel it’s a design that a non-fan like myself would wear, so there’s that.
I’m reminded of the last St. Patty’s Day design I made a few years back, which we had to withdraw for legal reasons. It’s a shame because I was hoping to make the Boondock Saints a yearly staple.
Seeing as video games killed the table hockey star*, why not incorporate video game imagery into table hockey? Player sprites from NES Ice Hockey or Blades of Steel or EA’s venerable NHL series could be turned into table hockey players (the flat 2D variety), creating a retro look for the ol’ table top.
The player sprites from NHL 94 (or any EA game from the 16-bit era) would probably be the most ideal for superimposing onto existing table hockey players. The sprites for NES Ice Hockey would probably need their own custom player shapes (as seen above).
I might have to tackle this fun idea one day. I just wish there was a proficient way of making DIY stickers, y’know?
*I don’t mean to brag, but I am of course referring to myself.