Battletoads was not a video game, it was an elaborate scheme that incited gamers to destroy their controllers so they’d have to buy new ones. Nintendo and Sega gave the makers of Battletoads a kickback for controller sales, of course. I can’t prove this, but it’s the only plausible explanation.
The Tradewest logo is a placeholder until I can think of something better. It does look rather sporty though, it’s starting to grow on me.